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Assessing Gulf Market Opportunity for a Middle Eastern IT Provider

Assessed the IT market opportunity in the gulf region and developing the growth strategy for a Middle Eastern IT Provider. The growth strategy included assessment of the different market segments based on attractiveness and competitiveness/risk, estimation of addressable revenue pools and development of a go-to-market approach per segment - incl. identification of client leads.

Impact: Identified several growth segments resulting into an additional annual revenue potential of 80+ million USD.

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