Iraq
United Arab Emirates
Saudi Arabia
Bahrain
KuwaitCountry Expertise
Iraq
Nation-wide Market Research for a Global Drug Manufacturer
Our Task:
The client a leading global drug manufacturer asked us to asses the consumer pharma' supply chain and distribution structure in a Middle East country on a nationwide level and to generate a comprehensive directorate of all pharmacies, wholesalers, medical agents, etc.
Our Approach:
We utilized our mobile survey solution, which allows to capture multimedia information (pictures of location, barcodes, recorded interviews, etc.) and GPS coordination in real-time and thus provides a better process control, data quality and accelerated execution time for our clients.
Our Impact:
Captured key data on 3400+ pharmacies, 300+ wholesalers and agents and 150+ large hospitals incl. relations between them. Helping client to significantly improve their sales force effectiveness and to better control their local distributors.
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