Marketing Strategy & Investor Attraction for Industrial Cities in Saudi Arabia
BACKGROUND & OBJECTIVE
This project was initiated to strengthen the marketing function of an umbrella governmental entity in Saudi Arabia by conducting detailed market studies,operational planning, and investor engagement strategies. The initiative aimed to enhance investor attraction efforts, improve marketing impactmeasurement, and develop multi-channel campaigns to boost visibility for industrial cities.
PROJECT APPROACH
- Marketing & Investment Attraction Analysis
- Conducted a current state assessment and gap analysis of the organization’s marketing and investor outreach functions.
- Assessed the effectiveness of existing marketing efforts and identified areas for enhancement.
- Strategic Planning & Content Development
- Developed a comprehensive marketing plan tailored to industrial city promotion.
- Prepared a database of potential investors categorized by target sectors and investment potential.
- Designed marketing materials, including billboards, road ads, social media ads, and sector-specific promotional templates.
- Execution & Campaign Implementation Support
- Created a framework for advertising and outreach activities, including investor engagement strategies.
- Provided ongoing support to the marketing team in executing marketing & advertising campaigns.
OUR METHODOLOGY
- CSA 7S Framework – Conducted an organizational marketing function review.
- Marketing 6C Model – Developed a tailored marketing strategy based on consumer, cost, convenience, communication, coordination, and customization.
- Investment Attraction Framework – Designed targeted engagement plans to attract global investors.
- Marketing Plan Development – Created structured campaigns to enhance outreach efforts.
- Knowledge Sharing Framework – Developed tools to improve internal knowledge management for sustained marketing success.
THE RESULTS
- Enhanced marketing & investor attraction capabilities across various industrial cities.
- Optimized marketing channel utilization, ensuring tailored campaigns for targeted investor groups.
- Improved investor outreach, leading to a higher conversion rate in priority investment sectors.
- Boosted inward investment into focus sectors, contributing to the industrial growth strategy.
- Strengthened the organization’s marketing team, equipping them with advanced tools and frameworks for investor attraction..
