Investment Pitch Development for the Furniture, Kitchen, and Accessories Sector
BACKGROUND & OBJECTIVE
A group of investors sought to assess the furniture, kitchen, and accessories sector to determine market attractiveness and consumer behavior trends. The objective was to conduct a high-level market assessment, evaluating economic indicators, competitive landscape, consumer sentiment, and key industry players. The study also aimed to estimate the total market value of the sector and identify key regulations, including import duties. A crucial part of the initiative was to measure consumer perceptions of brand awareness and store concept, providing insights into potential entry and expansion strategies.
PROJECT APPROACH
The project commenced with desk research on country’s demographics, economic conditions, and industry-specific data. A combination of primary and secondary research was conducted, including expert interviews and market visits to furniture and kitchen retail stores. The competitive landscape was analyzed, identifying key brands, pricing structures, and consumer purchasing behaviors. A benchmarking analysis compared Iraq’s market with similar regional markets, helping define growth opportunities and investment potential. Additionally, an investment pitch was developed to present market entry strategies, financial feasibility, and long-term profitability projections.
OUR METHODOLOGY
A multi-layered approach was adopted, integrating consumer behavior analysis, investment modeling, and regulatory review. Primary research involved market surveys and direct store visits, collecting data on pricing trends, brand availability, and customer preferences. Investment analysis was performed to assess market size, demand drivers, and competitive positioning. Benchmarking studies evaluated market maturity relative to global and regional furniture and kitchen markets. The findings were consolidated into a structured investment pitch, showcasing key business opportunities, risk assessments, and regulatory considerations.
THE RESULTS
The study provided a comprehensive market overview, detailing industry dynamics, competitive structures, and potential growth areas. A detailed investment pitch was delivered, presenting market potential and business feasibility for stakeholders. The research also helped define market size and consumer demand patterns, enabling investors to develop targeted market entry strategies. Consumer sentiment analysis on IKEA’s brand awareness offered valuable insights for international players considering entry into the country. Additionally, insights on import regulations and pricing benchmarks provided clarity on cost structures and operational considerations.
