Market Research & Feasibility Study for Mixed-Use Real Estate Development in Erbil, Iraq
BACKGROUND & OBJECTIVE
The project aimed to conduct a comprehensive market assessment for a mixed-use real estate development in Erbil, Iraq. This involved:
- Determining pricing strategies for various asset classes.
- Conducting a feasibility study to guide decision-making on monetization models.
- Benchmarking financial outcomes against target returns.
- Developing an investor attraction package to engage potential stakeholders.
The study provided data-driven insights on market demand, pricing, investment feasibility, and economic drivers, ensuring the project’s viability and long-term profitability.
PROJECT APPROACH
- Market Assessment
- Conducted macroeconomic and microeconomic research to estimate market size and demand gaps.
- Analyzed competitor pricing strategies and identified market trends affecting various asset classes.
- Defined pricing scenarios based on real estate supply and demand in Erbil.
- Investment & Feasibility Study
- Developed a dynamic financial model incorporating sensitivity and scenario analyses.
- Identified internal and external risk factors affecting project feasibility.
- Evaluated funding requirements and return expectations under various scenarios.
- Investor Attraction & Pitch Developmen
- Structured an investment vehicle (e.g., Special Purpose Vehicle – SPV) to attract potential investors.
- Created comprehensive investor pitch decks to showcase project opportunities.
- Aligned project financials with investor return expectations and market positioning.
OUR METHODOLOGY
- Dynamic Financial Modeling – Created a flexible financial model to assess project profitability across different asset classes.
- Scenario & Sensitivity Analysis – Evaluated market risks, pricing fluctuations, and demand variations to determine project resilience.
- Investor Engagement Strategy – Developed a pitch deck and investor attraction package showcasing key financials and investment opportunities.
- Competitive Benchmarking – Analyzed pricing, leasing models, and cost structures for residential, commercial, and retail segments.
THE RESULTS
- Comprehensive understanding of market demand & gaps for the proposed asset classes.
- Defined cost and pricing structures for each segment, supporting strategic decision-making.
- Identified critical economic drivers influencing project feasibility and profitability.
- Validated return projections through investment modeling and funding scenario analysis.
- Developed a compelling investor attraction pack, supporting stakeholder engagement and fundraising efforts.
