Strategic Franchise Development for the Iraqi Furniture Market
BACKGROUND & OBJECTIVE
This project was designed to provide a comprehensive assessment of the furniture market in Iraq, with the goal of developing a strategic franchise pitch.The objective was to analyze market dynamics, assess competitor positioning, and define a clear roadmap for launching a targeted furniture franchise inIraq. This was achieved through secondary market research, stakeholder interviews, competitive benchmarking, and technical analysis to ensure thefranchise pitch was data-driven and aligned with market needs.
PROJECT APPROACH
- Market Research & Competitive Analysis
- Conducted secondary research to gather market data, key trends, and industry benchmarks.
- Identified market opportunities and challenges to formulate initial hypotheses.
- Stakeholder Engagement & Primary Data Collection
- Conducted interviews and surveys with key market players and stakeholders.
- Gained deeper insights into local consumer preferences, operational challenges, and competitive positioning.
- Data Analysis & Franchise Pitch Development
- Synthesized findings into a structured franchise pitch, detailing business model recommendations, operational strategy, and financial feasibility.
- Developed a market positioning framework for launching the franchise.
- Final Presentation & Strategic Roadmap
- Delivered an actionable roadmap, outlining key market entry strategies, pricing models, and branding tactics.
- Provided insights on franchise contracting models and financial forecasting to ensure sustainable growth.
OUR METHODOLOGY
- Secondary Market Research – Industry analysis and benchmarking against international best practices.
- Primary Research – Interviews and surveys with local furniture businesses, suppliers, and consumers.
- Competitive Benchmarking – Evaluated market positioning, pricing strategies, and operational models.
- Technical Analysis – Assessed supply chain logistics, retail distribution, and franchise feasibility.
- Franchise Contracting Model – Developed a structured model for franchise agreements and market entry strategies.
THE RESULTS
- Conducted extensive market research, engaging with stakeholders and market players to validate key market hypotheses.
- Analyzed and synthesized collected data, creating a detailed franchise pitch supported by both primary and secondary research.
- Delivered a franchise business strategy, outlining key market positioning, competitive differentiation, and business model recommendations.
- Provided a strategic roadmap for launching and scaling a successful furniture franchise in Iraq.
