Feasibility Study for Setting Up a Bottling Manufacturing Facility
BACKGROUND & OBJECTIVE
A comprehensive feasibility study was conducted to evaluate the potential investment in PET preform and PET/HDPE bottling market. The objective was to provide a data-driven investment decision framework, assessing market demand, supply conditions, key regulations, and competitive landscape. The study aimed to offer reliable market size insights, identify growth opportunities, and define value chain dynamics for local producers. Additionally, it sought to estimate profit margins, analyze pricing structures, and develop customer segmentation to ensure a structured approach to market entry and investment planning.
PROJECT APPROACH
The project began with an extensive market demand and supply assessment, estimating total market volume in metric tons and revenue terms. The study segmented supply based on imports, local production, and demand drivers. A thorough regulatory analysis was conducted to understand import duties and compliance requirements for PET preforms and bottle caps. The bottling value chain was mapped to identify profit margins, pricing strategies, and local production capacities. To enhance investment viability, a customer profiling framework was developed, capturing expected demand, customer needs, and potential market penetration strategies. The project also benchmarked global and regional market structures, ensuring alignment with best practices in bottling manufacturing and distribution.
OUR METHODOLOGY
The study leveraged a multi-faceted analytical approach, combining primary research, industry interviews, and secondary data analysis. A Go-To-Market (GTM) strategy was crafted using competitor and customer insights, ensuring a practical roadmap for potential investors. Market assessments and benchmarking analysis were used to evaluate country’s bottling industry relative to global trends. Additionally, a customer segmentation matrix was designed to classify target consumer groups based on purchasing behavior, volume needs, and product preferences. The legal and regulatory landscape was also assessed to mitigate compliance risks and identify potential operational constraints.
THE RESULTS
The feasibility study provided an in-depth market overview, detailing competitive dynamics, demand trends, and growth projections. The study estimated the market size and projected market share over the investment horizon, offering key insights into business viability. A customer segmentation matrix was delivered, allowing investors to identify and target key market segments effectively. The attractiveness of investing in its PET/HDPE market was defined based on current demand levels and forecasted industry growth. Furthermore, the study outlined critical regulatory insights, ensuring compliance with trade policies and import regulations, thereby supporting a structured and risk-mitigated investment approach.
